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For the following questions answer them individually
Consumer information sources are
personal source and commercial source
public source
experiential source
All of the three above
Only a and b
Zero-Based Budgeting (ZBB) means
a tool for marketing cost analysis
a tool for financial analysis
each year, budgeting starts from a scratch
a certain percentage of sales
The advantages of telephone-interview are -
relatively low cost per interview
good for reaching important people who are inaccessible
securing co-operation which is not always possible
All of these
The abbreviation ISP stands for
International Spy Project
Indian Social Planning
Initial Service Provider
Internet Service Provider
None of these
The best advertisement is -
glow sign boards
on Internet
T.V. Media
Print Media
a satisfied customer
According to product life cycle theory, the profit is maximum in :
Developed Stage
Early stage
Matured Stage
Declined Stage
In banks ROA means -
Rate of Allocation
Return on Assets
Return on Advances
Ratio of Assets
Only b and c
In the context of globalization, BPO means —
British petroleum Organisation
British Passport Office
Budgeting Process Orientation
Business Process Orientation
Business Process Outsourcing
Which of the following expresses Maslow’s Motivation Theory best ?
Importance of motivation of customer development
Why people are driven by particular need at particular times
Where human needs are ar ranged in a hierarchy
SWOT analysis refers to
marketing tool to understand constraints and potentials of self and competitor
external environment analysis
internal environment analysis
strategic planning for selling product
South-West organization for trade
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