Instructions

Read the following scenario and answer the three questions that follow.

Amish is the marketing head of an e-commerce firm named FillInCart (FICT). Recently, FICT signed a contract with a top celebrity to endorse their firm. A few months later, the celebrity was signed as the ambassador to promote tourism in a small country, Wadiya, ruled by a dictator. The dictator, in his zeal to bring peace to the region, brutally supressed an armed uprising in Wadiya. He is currently facing sanctions, imposed by a few countries. When the news of the celebrity’s association with Wadiya becomes public, calls for boycott of FICT start trending on social media.

Question 100

TRACT, a major travel and hospitality conglomerate, operates globally with a significant presence in Wadiya. Ever since the celebrity has signed the contract with Wadiya Tourism, the number of international tourists in Wadiya has increased manyfold. Companies like TRACT have a great hope towards the future of tourism in Wadiya. Consequently, TRACT is looking forward to increase its investments in Wadiya. However, TRACT is concerned about the social media backlash against the celebrity. TRACT fears that the celebrity may terminate his contract with Wadiya Tourism.

Which of the following data, available in the public domain, will BEST assure TRACT that the celebrity will continue his association with the tourism sector of Wadiya?

Solution

TRACT's main concern is that the celebrity might terminate his contract with Wadiya because of the social media backlash. So, the option which will show TRACT that the celebrity is not affected by the backlash will put them at ease.

Options A, B and C do not help TRACT as it does not mention that the help to the poor is being done in Wadiya. The celebrity could do that in any country.

Option E might increase the backlash against the celebrity and which might change his mind about the contract.

Option D states that the celebrity has signed another contract with a state which has a similar leader as Wadiya. This shows that the celebrity has no problems with being associated with countries like Wadiya and is not concerned about the backlash. This also shows that the celebrity will most likely stay associated with Wadiya which is the result that TRACT wants.

Hence, the answer is option D.

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